01 · Homepage

## Root it in you,
not a stock pose.

The current hero is the main AI-slop offender — centered tagline, decorative leaves, a generic yoga-on-a-log photo. These three directions replace it with something that could only be Banyan Tree: a real voice, a real schedule, and real trust signals above the fold.

Keep:

- Logo mark (circle + banyan)
- Teal, but demote it to an accent — not the dominant color
- Tagline “Root down, rise up…” (move below the fold)

Kill:

- Berkshire Swash script logotype
- 3-icon “features” card row
- Floating leaf decorations

OPTION · A
Editorial · Yoga Journal + Aesop

### The Letter

Hero is a typeset letter from you. Small portrait, big serif opening line. Feels like a considered magazine, not a landing page.

№ 01 — a note from your teacher
Come as
you are.
We begin
on the mat.
portrait
this week
TUE · HATHA · 6PM WED · GENTLE · 11:30 WED · PRENATAL · 6PM→ FULL SCHEDULE
Portrait + handwritten first line = instant trust.
WARM FOUNDER-LED TEXT-HEAVY
OPTION · B
Swiss / Aesop · Quiet

### The Index

No hero image. Just confident typography, classes as a numbered list, muted palette. Feels like a gallery schedule, not a funnel.

Hamilton, ON · Est. 2024
Yoga,
without
the noise.
01 GENTLE— nurturing, slow WED 11:30→
02 HATHA— strength & breath TUE 18:00→
03 PRENATAL— for expecting WED 18:00→
ALL LEVELS · IN-STUDIO & ONLINE
Classes ARE the hero. Booking is one tap in.
MINIMAL EDITORIAL FAST
OPTION · C
Patagonia / Alo · Cinematic

### The Field

Full-bleed candid photo of a class in progress. One sentence overlaid. Schedule appears as you scroll — feels alive, local, warm.

studio photograph · full-bleed
“We start
where you are.”
— Aarti, your teacher
next 7 days
TUE
WED
THU
FRI
SAT
SUN
MON
HAMILTON STUDIO + ONLINE SEE ALL →
Requires ONE good, candid photograph. Non-negotiable.
EMOTIONAL MOBILE-FIRST REAL

### Recommended direction — The Letter, mid-fi

our pick · A
№ 01 — A note from Aarti
Come as you are.
We begin on the mat.
I teach small, kind classes in Hamilton — both in-studio and online. No chants, no hustle, no rooms full of mirrors. Just an hour to breathe, move, and leave a little lighter than you came in.
Book a class
New here? Start here →
portrait · Aarti, your teacher
This week
Hatha TUE · 6 PM
Gentle WED · 11:30 AM
Prenatal WED · 6 PM
Why it works A real voice in the hero — your voice — kills the AI-slop feeling immediately. No stock pose, no “discover inner peace” lorem.
What’s different vs today Teal demoted to ink black + warm paper. Script logotype replaced by Fraunces italic. Leaf decorations gone. Cards gone.
Below this 2 testimonials (your exact copy), 3 class photos (edge-to-edge), small about strip, newsletter, IG feed, footer. No feature icons.
02 · Register flow

## From form wall
to five honest taps.

Since class times aren’t finalized, the job here is tiny: help someone buy a 1-class or 4-class pack and set the expectation that you’ll follow up personally. The current page has everything on one screen. These three directions each fix the wall differently.

What stays:

- 3 packages, CAD pricing, Stripe checkout
- Private / Corporate redirect (as a small link, not a banner)
- “I’ll reach out to coordinate timing” promise

What goes:

- The long one-page form
- “Best for Tryouts / Most Popular / Best Value” badges stacked on every card
- Class type picker (timings aren’t final — ask later)

OPTION · A
Two-step · wizard-lite

### Pick, then pay.

Step 1: pick a pack. Step 2: name + email + Stripe. Two screens, nothing else. The reassurance about scheduling sits beside the button.

STEP 01 / 02 — YOUR PACK↻ SAVE FOR LATER
How many
classes feel
right?
01 A SINGLE CLASS$20
02 A 4-CLASS PACK — most begin here$75
03 A 12-CLASS PACK$210
Timings are flexible. After you pay, I’ll email to fit a class into your week.
CONTINUE →
Rows, not cards. Kills 6 rounded rectangles in one move.
SIMPLE FAMILIAR SAFE BET
OPTION · B
Conversational · Headspace-y

### One question,
one screen.

Calm sequence of single questions. Feels personal, reduces decision fatigue. Great for first-timers who find the current page intimidating.

Question 02 of 04
Is this your
first time
on the mat?
Yes, new here
I’ve practised before
← BACK
SKIP ALL · SEE PACKS →
Escape hatch (“skip all”) so repeat students aren’t punished.
WARM RISKY-NEW FIRST-TIMERS
OPTION · C
Single-page · receipt-style

### Build your
receipt.

Everything on one page but organized as a growing receipt on the right. Feels like a shop, not a form. Best for experienced students.

01 · Your pack
○ Single · $20
● 4-Pack · $75
○ 12-Pack · $210
02 · You
03 · A note to your teacher (opt.)
RECEIPT · PREVIEW
4-Class Pack
Valid 60 days · CAD
Subtotal$75.00
GST$3.75
TOTAL$78.75
CHECKOUT WITH STRIPE →
secured · refundable 7d
Everything’s visible. No hidden steps. Trust by transparency.
DENSE TRUSTWORTHY DESKTOP-FAV

### Recommended — Two-step, fleshed out

our pick · A
Step 1 of 2
How many classes feel right?
○ A single class$20 CAD
● A 4-class pack$75 CAD MOST BEGIN HERE
○ A 12-class pack$210 CAD
Timings are flexible — after payment I’ll email you to find a class that fits your week.
Private or corporate? →
Continue
1 · Pick your pack
Step 2 of 2
A quick hello.
Your name
Email
Anything you want me to know? (optional)
4-Class Pack$78.75 CAD incl. GST
← Back
Pay with Stripe →
2 · Contact + pay
✓
You’re in.
Receipt on its way to your inbox.
I’ll email you in a day or two to plan your first class.
Add to calendar reminder
3 · Confirmation
from: aarti@banyantree · 2 days later
Welcome, Priya —
Thanks for joining. I run classes Tue/Wed — which feels easier for you?
Reply with one, and I’ll save you a spot.
— Aarti
TUE · HATHA WED · GENTLE WED · PRENATAL
4 · Follow-up (email, not screen)
Why two steps The current single-page form has ~14 fields visible at once. Splitting to pack→details gives you one decision per screen, no wall.
The bigger unlock The real magic is step 4: you personally emailing to coordinate is the feature, not a bug. Make it part of the pitch.
What gets removed Class-type picker (timings aren’t final). “Sign in to book faster” banner (move to nav). Three stacked badges. The private/corporate info-box banner.
03 · System

## A quieter kit,
reused everywhere.

The current site leans on teal + script + leaves to feel “yoga.” We can earn that feel with restraint instead: warm paper, confident type, one earthy accent, and real photographs.

Trades:

- Berkshire Swash → Fraunces italic (warm serif)
- Teal primary → ink black + warm paper
- Shadow-soft cards → hairline rules + whitespace
- Leaf SVGs → nothing, let type breathe
- Teal accent → keep, but 1 use only (active states)

TYPE
Fraunces · Inter · JetBrains Mono

### Type pairing

Display · Fraunces italic 300
Come as you are.
Body · Inter 400
A small, kind yoga practice in Hamilton — for beginners, returners, and anyone who just needs an hour to breathe.
Meta · JetBrains Mono 500
TUE · 6 PM · HATHA · $20 CAD
Only 3 families. Italic does all the “yoga feel” work.
COLOR
Warm neutral + banyan accent

### Palette

PAPER
#F1EBE0
SAND
#E9E1D2
INK
#1B1915
BANYAN
#C17A3A
TEAL*
#2D6A63
* Teal survives but only as “selected / active” colour. Banyan ochre earns the warm accent role.
LAYOUT

### Grid & rhythm

12-col, wide margins, generous line-height. Section separators are hairline rules — no colored blocks, no cards inside cards.

IMAGERY

### Photo brief

Candid, documentary. One instructor portrait. Two in-class shots (hands, feet, details — not whole-body poses). Low saturation, warm tungsten.

VOICE

### Copy tone

First person. Short sentences. No ‘transformative.’ No ‘holistic.’ No ‘embark.’ Write like you’d text a friend who’s nervous about their first class.

“Yoga, without the noise.” — a working tagline.
end of v0.1 · pick a direction to develop →

#### Tweaks LIVE

Wireframe paper
Handwriting font
Accent color
Card shadow depth